Strategy & Consulting
You need a strategy to create compelling content. Otherwise, it’s nice words and pretty pictures with no point. A strategy will also help to align teams, create efficiencies in production and maintain a consistent and strategic message for your audience.
We bring together three activities to create a coordinated strategy that drives action and gets results:
- Consultation – Brand & commercial content audits; competitor & market analysis; internal content production process review
- Analysis – Customer research; data analysis; market trends & insights; marketing intelligence & reporting
- Content strategy – User journeys; experience & ecosystem mapping; multi-channel planning; marketing technology