Fiona Killackey is an award-winning author (Passion Purpose Profit), podcaster and the founder of My Daily Business, which offers online education, business coaching, creative ideation and consulting. Fiona's work is all about helping business owners (and their teams) understand and create their brand strategy, structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling.